One of the biggest problems that agency founders talk about at the moment is that clients have become very slow at making decisions. 

Slow at deciding what they need, slow at buying it, slow at getting the projects started.

For your agency, this means your new business is freezing up. Opportunities move through the pipeline at glacial speed. Projects that seemed all set to land, suddenly evaporate. Sometimes you feel you're being ghosted. 

What's happening?

You'll hear from your team that there are all sorts of little reasons. This approval is needed. That person is away. Someone has left. Someone else changed their mind.

You might even hear resentment and blame. The key contact at the client is useless. Nobody there can make a decision. They're old fashioned.

Most of the time, you want new business in your agency to run smoothly without you. But sometimes it needs founder involvement again to lead a change.

What can you do as the founder/CEO to unfreeze this, to help your team get new business moving again for your agency?

That's what this masterclass is all about.

Over the course of 2.5 hours we'll step through:

• Insights into why this is all happening
• 2 approaches to help you see the system your clients operate in, and what is really causing their decision hesitancy
• 5 actions to take to counter the causes of decision hesitancy, supporting your clients in getting what they need to act themselves
• 7 ways to tweak your agency's offer to help thaw the pipeline sooner
• How to become your client's trusted adviser rather than wait for RFPs

It's important to act now, because you want to have a great plan to make the most of the prime new business time in the autumn. So we're running this course in July and September to help with just that. The earlier you act the better.

Masterclass presented by Steve Parks

I've founded and led creative & digital agencies for over 20 years (yes, I started very young). One failed in the 2009 crash, one had moderate success, and one grew to 170 people in nine countries.

Before all that I was a journalist for the BBC (yes, even younger.)
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I now combine these experiences to research and write about how to lead agencies — and have developed the Convivio Agency Leaders Playbook. I also act as a virtual non-exec for agencies.
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I was over the moon to be named as one of the 10 most inspirational people in the Benchpress survey of over 2,000 agency owners.
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My aim is to think more deeply about owning and running agencies than anyone else, and to then use insights from that to be really useful to agency founders.